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Cataract Headwinds Will Change Revenue

Now is a Good Time for Eye Outsourcing

The ever-changing landscape of the ophthalmology specialty (specifically in cataract practice) can prove to be a tough market to forecast when it’s a good time to invest in technology. The past held much more certainty regarding the security of investment when purchasing Cataract equipment. And even though the baby-boomer cataract age is here, that doesn’t mean there is certainty in ROI, due to the constant evolution of the medical industry and the changing cataract headwinds on the horizon.

What do we mean by “Cataract Headwinds”? Headwinds change climates, spear-heading an area into a new season. We believe there are 3 things on the horizon that can change the climate of cataract surgery as we know it, all 3 creating unique twists to ROI.

1) Cataract Surgeon Reimbursements

This one, in truth, isn’t really a headwind. It’s already here. In 2020, Medicare reimbursements for cataract surgeons will drop, maybe as much as 15% for non-complicated procedures. That’s a hit! Read through Review of Ophthalmology’s article titled “Medicare Proposes Another Cut In Cataract Reimbursement” for yourself for more info.

Having the need to increase your case volume to make up the difference makes profitability more challenging. Eliminating capital investments and/or adding satellite locations to your practice can help increase your revenue by reducing overhead and increasing market expansion. Our mobile cataract program is the perfect partnership for satellite locations!

2) Office-Based Cataract Surgery

There has been much talk about Office-Based cataract surgery in recent years. The idea first came to the surface in the 80s and was quickly discarded due to the hurdles at the time. Healthcare and technology have rapidly grown since the 80s, and now the discussion is back on the table in many circles, and serious thought and trials are in place to determine whether this is the future of cataract surgery (at least non-complicated cases).

Despite this not being here yet (it’s a headwind), if brought into effect would change the cataract climate dramatically. Patients and surgeons alike would appreciate the benefits and convenience of the office-based approach. Any practice with the means would likely be very interested. Of the many questions on the table in this discussion, 1 would be technology investment, and 2, whether the office-based model will be a short-lived trend. Either way, let Surgical Direct take on the risk of providing equipment and technology.

3) Bi-Lateral Cataract Surgery

The “Two-for-One” cataract model has been in debate for some time. Initially, this model was frowned upon due to the risk of infection and longer recoveries, but recently the discussion is back on the table and CMS is looking at this model again.
Bi-Lateral case-coding for the second same-day eye will reduce the reimbursement rate on the second eye by 50%, so if thinking about offering bi-lateral cataract surgery, you have to take into account the loss in revenue that you’ll encounter on these cases.

Let Surgical Direct Take Your Cataract Technology Risk.

The bottom line is that in today’s cataract surgery landscape, there is a lot of risk in investing in new technology. Surgical Direct offers a turn-key, zero-risk solution for your cataract program. Our Mobile Cataract Service model provides the newest technology to your OR of choice, full-service case supply management (including lenses), and no capital fund investments. You only pay for our service when you use our service.

Want to know more about Surgical Direct and our services? Check out our recent post about 5 Headaches Eliminated with Mobile Cataract Services to see how Surgical Direct can help alleviate your cataract surgery woes.

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The Power of Having Options

One of the most powerful things that Surgical Direct’s Mobile Cataract Service model delivers is the ability to expand your options and open the door of what’s possible. Options in technology. Options in case supplies and lens selections. Options in location. Having options means having freedom! Having the freedom to make changes or try new things, gives you (the cataract surgeon) the ability to become a better surgeon.

3 ways that having cataract surgery options make you a better surgeon.

 

1) In Technology.

When it comes to purchasing equipment, there can be a lot of pressure both for surgeons and surgical facilities to pick the absolute right machine. The surgeon needs to be comfortable with the machine and know that it’s the best choice for his/her surgical style (and ultimately the patients’ outcomes). We’ve seen this repeatedly that a surgeon (after demoing a machine) decides to move forward and purchase, then 2 months later realizes he/she does not like something about the machine. But at this point, it’s too late because the facility has already invested heavily. The surgeon then feels stuck and obligated to use a machine that doesn’t feel right anymore….oftentimes for years. Another common issue in this department is that new technology is released often in Ophthalmology. Keeping up can be expensive. Or what if there are 2 cataract surgeons in the same facility that want different machines?

Having the technology options that Surgical Direct provides can reduce the pressure to commit and allow for flexible technology use without heavy investments.

2) In Case Supplies.

We know that as a surgeon, it’s important to have confidence in decision making during a case. You know what is best for the patient and the scenario that you are dealing with. When you need something, it’s important that you are able to access that instrument or supply quickly, and the support team should have even sparsely used supplies within reach for these situations. The problem that we have run into in the field is that often times, multi-specialty surgical facilities will only carry what’s absolutely necessary. This can create an uneasy feeling, not fully knowing if what you need is even in the building!

Having case supply options that Surgical Direct provides reduces worry over inventory management issues. We provide all the supplies you request PLUS backups, including lenses, case supplies, and on-call items like rings, vits, AC lenses and more.

3) In Surgical Locations.

Partnering with Surgical Direct gives you the option to access the same surgical experience in multiple locations. As a surgeon, your best surgery and surgical outcomes come when you are comfortable in your operating environment. Surgical Direct provides you the option to use the same technology, case supplies, and dependable service in ALL your surgical locations, which can be a powerful growth tool for your practice.

Having options gives you the power to operate the way you want to operate.

Have questions about how our services work? Read through our onsite testimonials and hear for your self what other surgeons and surgical admins have to say about our services.

Call or click below.

Call Toll Free | 800-346-0544

Sign up for a FREE Demo Day

More about our Mobile Cataract Services